About us

For over 20 years, TradeBeyond offered solutions that simplify the business of global sourcing and supply chains for retailers and manufacturers. We rebranded the company from CBX Software to reflect the growing scope of our continued mission: to empower retailers, brands, and suppliers by streamlining their daily efforts from product ideation to production, and beyond. Our reach has grown, but our mission remains to help our customers achieve more efficient, robust, responsible, and profitable supply chains.

Solutions

TradeBeyond helps retailers, and brand manufacturers digitize and visualize a transparent and collaborative workflow from plan to pay – one intelligent collaboration solution for the entire enterprise in the Cloud.


The Executive Team

Michael Hung

Chief Executive Officer

Tim Chiu

Senior Vice President, Client Management

Eric Linxwiler

Senior Vice President, Americas

CY Lau

Senior Vice President, Solutions Delivery

Andre von Appen

Vice President, Europe

Amy Lam

Director of Finance and People Operations

Our Awards

We do good work and the industry takes notice. See some of our more recent achievements.

Copyright © 2022 Powered by TradeBeyond

Chief Executive Officer

Michael Hung​

Follow Michael:

As TradeBeyond’s Chief Executive Officer, Michael Hung holds overall responsibility for the company’s strategy and key business initiatives. With more than 25 years of IT Industry experience, Michael has focused on developing software and solutions that streamline business processes for leading retail, manufacturing and financial services organizations. Prior to TradeBeyond, he consulted for a range of clients and industries with Lotus Consulting, now part of IBM. Michael holds a Bachelor’s degree in Electrical Engineering and Business Administration, from Carnegie Mellon University.

Senior Vice President, Client Management

Tim Chiu

Follow Tim:

Tim Chiu has over 25 years of experience in supporting global sourcing automation and information technology that enables collaboration between global commerce communities. Tim has helped numerous leading retailers and brands improve global sourcing efficiency by implementing retail merchandising, global sourcing, vendor management, and vendor collaboration solutions that provide measurable benefits. With a varied background in IT and workflow process consulting, Tim is a frequent speaker on the topic of global sourcing for the retail industry.

Vice President, Business Development, Americas

Eric Linxwiler

Follow Eric:

Eric Linxwiler has over 30 years of experience in business development positions within enterprise software and cloud based service companies with a specialty in Supply Chain optimization and workflow management. Most recently, he has focused on supply chain communications between Tier one retailers, manufacturers, distributors and their trading partners. Prior to joining TradeBeyond, Eric managed the Sales and Marketing operations for Direct EDI, Inc. in San Diego, California, where he helped grow the company from an early stage start-up to a multi-million dollar organization that was acquired by SPS Commerce in 2011.

Senior Vice President, Solutions Delivery

CY Lau

Follow CY:

CY first joined TradeBeyond in 1998 and spent nearly 10 years heading up various implementation assignments as a senior consultant before continuing his consulting career in Accenture for over 10 years. CY rejoined TradeBeyond in 2019 as the Senior Vice President, Solutions Delivery and has global responsibility for ensuring the successful technical and functional deployment for all Clients.

Vice President, Europe

Andre von Appen

Follow Andre:

André von Appen has over 25 years of experience supporting and consulting on digital transformation projects through innovative technology solutions. André brings a well-established background in Information Technology and has delivered multiple complex implementations for multi-million dollar projects in the retail and IT industry. Prior to TradeBeyond, Andre has held senior executive roles in Sales, Business Development & P&L Management. He has comprehensive skills in building operations and offices from start-up, to fully established and operational across Europe and North America. André holds a Bachelor’s degree with distinction in Information Technology.

Director of Finance and People Operations

Amy Lam

Follow Amy:

As the Director of Finance and People Operations, Amy oversees the Group’s global finance and human resource function. She has 20 years of finance and accounting experience gained from both commercial and big four business consulting/accounting firm. She specializes in building a better finance function in terms of process, system, people and policy for the purpose of improving efficiency, ensuring compliance and control. Amy also has significant experience in talent management, managing the ability, competency and power of people within the organization.
Amy holds a master degree in Business Law and a bachelor degree in Accountancy. She is a Certified Public Accountant in Hong Kong and Australia.

Chief Executive Officer

Michael Hung​

Follow Michael:

As CBX Software’s Chief Executive Officer, Michael Hung holds overall responsibility for the company’s strategy and key business initiatives. With more than 25 years of IT Industry experience, Michael has focused on developing software and solutions that streamline business processes for leading retail, manufacturing and financial services organizations. Prior to CBX, he consulted for a range of clients and industries with Lotus Consulting, now part of IBM. Michael holds a Bachelor’s degree in Electrical Engineering and Business Administration, from Carnegie Mellon University.