About Us
About us
For over 20 years, TradeBeyond offered solutions that simplify the business of global sourcing and supply chains for retailers and manufacturers. We rebranded the company from CBX Software to reflect the growing scope of our continued mission: to empower retailers, brands, and suppliers by streamlining their daily efforts from product ideation to production, and beyond. Our reach has grown, but our mission remains to help our customers achieve more efficient, robust, responsible, and profitable supply chains.
Solutions
TradeBeyond helps retailers, and brand manufacturers digitize and visualize a transparent and collaborative workflow from plan to pay – one intelligent collaboration solution for the entire enterprise in the Cloud.
The Executive Team
Michael Hung
Chief Executive Officer
Biography
As TradeBeyond’s Chief Executive Officer, Michael Hung holds overall responsibility for the company’s strategy and key business initiatives. With more than 25 years of IT Industry experience, Michael has focused on developing software and solutions that streamline business processes for leading retail, manufacturing and financial services organizations. Prior to TradeBeyond, he consulted for a range of clients and industries with Lotus Consulting, now part of IBM. Michael holds a Bachelor’s degree in Electrical Engineering and Business Administration, from Carnegie Mellon University.
Tim Chiu
Senior Vice President, Client Management
Biography
Tim Chiu has over 25 years of experience in supporting global sourcing automation and information technology that enables collaboration between global commerce communities. Tim has helped numerous leading retailers and brands improve global sourcing efficiency by implementing retail merchandising, global sourcing, vendor management, and vendor collaboration solutions that provide measurable benefits. With a varied background in IT and workflow process consulting, Tim is a frequent speaker on the topic of global sourcing for the retail industry.
Victor Hsu
Chief Finance Officer
Biography
Victor Hsu has extensive experience in finance, operations, and M&A. Most recently, Victor served as the CFO of two companies, scaling their global operations and leading them to successful exits. Victor led capital allocation and restructuring initiatives that resulted in profitable growth. Victor also has a deep background in M&A and capital markets as an investment banker at Evercore and Morgan Stanley in New York and Hong Kong. Victor holds a Bachelor’s degree in Electrical Engineering and Computer Science from MIT and an MBA from the Kellogg School of Management.
Eric Linxwiler
Senior Vice President, Americas
Biography
Eric Linxwiler has over 30 years of experience in business development positions within enterprise software and cloud based service companies with a specialty in Supply Chain optimization and workflow management. Most recently, he has focused on supply chain communications between Tier one retailers, manufacturers, distributors and their trading partners. Prior to joining TradeBeyond, Eric managed the Sales and Marketing operations for Direct EDI, Inc. in San Diego, California, where he helped grow the company from an early stage start-up to a multi-million dollar organization that was acquired by SPS Commerce in 2011.
Lilian Bories
Chief Marketing Officer
Biography
Lilian Bories has over 20 years of experience in Marketing and Sales positions, working in Global CPG companies, and leading marketing teams in the US, Asia, and Oceania. Most recently, he has occupied executive marketing positions in the technology space, both in B2C and B2B environments. During that time in the tech sector, Lilian has helped companies transform marketing into full strategic asset for the organizations, directly contributing to accelerated business growth with brand awareness and lead generation programs. At TradeBeyond Lilian manages a multi-international marketing team in charge of developing and implementing a full 360-degree marketing program.
CY Lau
Senior Vice President, Solutions Delivery
Biography
CY first joined TradeBeyond in 1998 and spent nearly 10 years heading up various implementation assignments as a senior consultant before continuing his consulting career in Accenture for over 10 years. CY rejoined TradeBeyond in 2019 as the Senior Vice President, Solutions Delivery and has global responsibility for ensuring the successful technical and functional deployment for all Clients.
Consult with our Experts
Contact us today to learn how TradeBeyond can support your business’s needs and how our platform builds more efficient, responsible supply chains.
