The way retailers traditionally found the products they carry was by attending trade shows. These face-to-face events were once so important, they were an industry in and of themselves. In 2019, trade shows were estimated to bring in a total of $15 billion, reported by Wharton Magazine. When the COVID-19 pandemic hit, trade shows, like many industries, came to a screeching halt.
Although sales dropped during the COVID-19 lockdown, retail sales surged and the industry is now stronger than ever. If the pandemic has taught us anything,it is that digital sourcing is just as efficient as traditional buying trips. And with so many new avenues to source and procure products, a new tool is needed to help organize the process.
Learn what tool(s) retailers are turning to most during this time of uncertainty…