For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still, by and large, chose to shop in physical stores staffed with employees that strived to provide customer service. So, it was business as usual with a small number of wary execs cautiously eyeing the growing shift toward ecommerce.
Today, ecommerce is booming and still has plenty of room to grow. Ecommerce giants like Amazon, Ebay and Walmart online easily bypass traditional business models where manufacturers sell to wholesalers, who then sell to distributors and retailers, who finally sell to the end customer.
In our latest webcast series, Russel Beron will uncover the top 4 reasons WHY ecommerce is starting to dominate brick and mortar store fronts and WHAT traditional retailers can do now to help prevent losing large percentages of market share.