The sudden outbreak of COVID-19 has posed unprecedented and far-reaching challenges to the global economy, resulting in an economic recession. Simultaneously, a dynamic change in lifestyle and consumer behaviors has been observed due to remote working (WFH), travel restrictions and quarantine. The pandemic has hit several industries extremely hard.
We feel the need to address how the retail landscape has transformed. In this report, we will look into current trending categories and larger landscapes that influence these trends. We will also highlight some potential new consumer behaviours and technologies for the future.