The new name reflects the company’s mission of empowering retailers with the supply chain of tomorrow

Hong Kong/San Diego/Munich – Oct. 17, 2022 – CBX Software, the leading provider of multienterprise
platforms for extended supply chain orchestration, announced today that it has changed
its trade name to TradeBeyond.

CBX Software pioneered the multi-enterprise platform that streamlines retail product development,
sourcing and supply chain operations. The new name, TradeBeyond, represents a major milestone
in the company’s success over the past decade, helping many of the world’s leading brands and
retailers to increase private label volumes while reducing lead times and costs.

With this focus, the company has consistently achieved year-on-year revenue growth and
profitability Going forward, TradeBeyond is investing in a new level of growth, enriching solution
offerings, and increasing customer value. The new name underscores the company’s continued
mission to go beyond the norm to deliver powerful extended retail supply chain solutions that help
supply chain partners maximize speed, scale and sustainability. TradeBeyond pushes the envelope
by equipping customers with data, intelligence and automation capabilities that shorten time-tomarket,
increase brand protection, and help plan for challenges and opportunities.

Along with the new name, TradeBeyond will adopt the tagline “Empower Tomorrow.” This embodies
the company’s charter to empower retail businesses with the supply chain of tomorrow.
TradeBeyond will continue to invest in powerful ESG solutions that help our customers ensure that
their merchandise is designed, sourced and produced to social and environmental compliance
standards.

“TradeBeyond isn’t just helping our customers digitize and optimize their global supply chains,” said
Michael Hung, CEO of TradeBeyond, “We empower them to manage their supply chains more
responsibly and sustainably.”

Our executive team looks forward to sharing more exciting news and developments in the coming
months.

About TradeBeyond

TradeBeyond is the world’s leading extended product lifecycle management solution provider from
concept to delivery – combining people, processes and solutions. CBX helps retailers and brands
streamline product development and sourcing all the way through order, production and delivery.
Through innovative Sourcing Management, Product Life-cycle Management (PLM), and Production
& Order Management technology solutions, CBX empowers the supply chain network by driving
collaboration to over 15,000 retail & supplier partners, and 30,000 users in more than 50 countries.
For more information, visit www.tradebeyond.com.