Strategic Investment accelerates the growth of CBX Software’s product development, sourcing,
quality and compliance management platform.

San Diego, CA – May 5, 2022 – TradeBeyond, the leading Extended Product Life Cycle
Management platform provider, has closed on its first institutional investment in partnership
with Baring Private Equity Asia (BPEA). TradeBeyond will maintain its majority controlling interest
while taking on a significant minority investment from BPEA. Today’s rapidly evolving market
demands agile software solutions, and this partnership will bring CBX Software to a wider audience.

This investment will also accelerate the growth of CBX through both organic business development
and future retail supply chain technology company acquisitions.
The partnership with BPEA will help TradeBeyond enter its next phase of growth that includes
strategic acquisitions, geographic expansion and product development slated to open new industry
segments – all to further enhance the services provided to its growing customer base and to give
them an edge over industry competition.
TradeBeyond Founder and CEO Michael Hung said, “We are excited to partner with BPEA, which
has 25 years of experience in developing and growing companies, a strong Asian presence and a
global network. This strategic partnership will help CBX Software to expand its offerings and scale its
business across the globe.”

Since the initial release of CBX Cloud in 2013, TradeBeyond has spearheaded the innovation of an
integrated platform that helps retailers and brands streamline their global operations from product
development and sourcing to production, quality and compliance. CBX Cloud enables leading
retailers and brands to digitize their supply chains for greater efficiency, transparency and
sustainability.

“We view CBX as the best-in-class platform for total sourcing management in today’s dynamic and
challenging retail environment,” commented BPEA Managing Director Gordon Shaw. “With an
exceptional founder-led team, a portfolio of top-tier retail customers, and a strong global footprint, we
believe that CBX is in a great position to build on its past successes and establish its position as a
dominant international player in the space. We aim to leverage our footprint and cross-border
capabilities to further enhance the CBX client portfolio and help drive expanded market presence.”

For more information on TradeBeyond, please visit https://www.tradebeyond.com/solutions/

About BPEA

Baring Private Equity Asia (BPEA) is one of Asia’s largest private alternative investment firms, with
assets under management of over USD 37 billion. BPEA manages a private equity investment
program, sponsoring buyouts and providing growth capital to companies for expansion or
acquisitions with a particular focus on the Asia Pacific region, as well as dedicated funds focused on
private real estate and private credit. The firm has a 25-year history and over 210 employees located
across 10 offices in Beijing, Delhi, Hong Kong, London Los Angeles, Mumbai, Singapore, Shanghai,
Sydney and Tokyo. BPEA is a responsible investor that seeks to create value for all stakeholders
through a sustainable approach to investing. The firm is a signatory to the UNPRI (United Nations
Principles for Responsible Investment) and is committed to action within its own business and the
companies in which it invests to drive sustainability across a range of issues, from climate change to
social concerns to effective governance. For more information, please visit http://www.bpeasia.com

About TradeBeyond

TradeBeyond is retail’s leading extended supply chain management solution provider from concept
to delivery. TradeBeyond helps brands and retailers streamline product development and sourcing
all the way through order, production, and delivery. Through innovative sourcing management,
product lifecycle management (PLM), and production and order management solutions,
TradeBeyond empowers the supply chain network by driving collaboration to over 15,000 retail and
supplier partners, and 30,000 users in more than 50 countries. For more information, visit
tradebeyond.com.