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New York / Hong Kong: May 17, 2016 – CBX Software, the leader in Total Sourcing Management announced today that Adorama Camera, a leading retailer of professional photography and consumer electronic products, selected CBX Cloud to optimize supplier collaboration and order management.

Adorama is a leader in its field, offering a single destination for professional photography and video gear, pro-audio, and consumer electronics such as home theaters, mobile computing, home office equipment and more. Adorama maintains a complex order management and fulfillment process across a broad supplier community. The company needed a solution to streamline supplier collaboration and improve visibility that was not possible with the current manual and email driven process. To continuously strive to improve Customer satisfaction and accelerate ecommerce growth, Adorama is looking to eliminate inventory stock outs, late shipments and improve the purchase order change and confirmation process.

CBX Software will provide Adorama and their suppliers with a flexible and low cost solution to optimize the flow of information within its order management and fulfillment process. The solution will automate order management, provide visibility into order shipment status and provide a framework for improved supplier management and performance monitoring.

“We selected CBX based on their strong expertise in implementing vendor collaboration and order management solutions,” said Barry Litwin, CEO, Adorama Camera. “To be competitive we must consistently deliver a superior Customer experience. Delivering the right product at the right price and on time is critical to our growth. CBX is able to provide a solution tailored to our business process that is very simple for our suppliers and ensures we are meeting the expectations of our Customers.”

“We are very excited to add Adorama to our rapidly expanding portfolio of Clients,” said Michael Hung, CEO, CBX Software. “Real-time supplier collaboration and world-class order fulfillment can be very complicated for a retailer; but, it is an absolute requirement in today’s highly competitive economy. We are confident that CBX Cloud provides the right platform for Adorama to improve efficiency, deliver great service and continue to grow.”

About Adorama

Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV. Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants. Visit ADORAMA at


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