TradeBeyond has announced a collaboration with the Hong Kong Electronic Industries Association Ltd. (HKEIA) to boost sales of their electronic products. Brand owners and manufacturers in China and Hong Kong can set up digital product showrooms on TradeBeyond and participate in an all-rounded marketing campaign via HKEIA’s extensive network to gain visibility in front of the largest overseas retailers for more potential business deals.
Highlighted product categories include work-from-home electronics, electronic personal protective equipment, and electronic pet supplies to cater to the ever-increasing sourcing needs of retailers in not only the traditional market including USA, Europe, Australia and New Zealand, but also countries in the Regional Comprehensive Economic Partnership and other emerging markets.
TradeBeyond allows retailers, brands, suppliers and factories to introduce, source and match products with retail mood boards, ranges and themes in a digital showroom. TradeBeyond is home to thousands of verified suppliers and is designed to help retailers and merchandisers bring products to market faster.
TradeBeyond CEO Michael Hung deemed the partnership with HKEIA a crucial milestone in introducing a slate of top-quality electronics brands and products to the sourcing tool, while accommodating buyer sourcing habits that have changed following international travel restrictions.
Basil Wai, the CEO of HKEIA, pointed out the extensive retailer network and tailored functionality of TradeBeyond gives members a new, efficient channel to establish more business. HKEIA members, brand owners and manufacturers are encouraged to set up digital showrooms and upload their latest products to capture buyers’ attention on TradeBeyond.
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Vice President, Americas
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